Pulse x Dr. Mark L. Smith

Dr. Mark L. Smith, a leading figure at the Friedman Center for Breast and Lymphatic Surgery, Northwell Health, and Director of Reconstructive Oncology at Northwell’s Cancer Institute. Renowned for over 20 years as a top-tier surgeon in breast reconstruction, his meticulous eye for detail and aesthetic finesse make him a sought-after expert nationwide. Dr. Smith has earned numerous accolades, including Patients’ Choice Awards and recognition as one of Newsweek Magazine’s America’s Top Doctors for Cancer.

Dr. Smith came to us wanting to develop a visual identity for his name, and a website that reflected the depth of his 20+ years of experience.

• We developed a logo that reflected a stately design that is evoked excellence yet maintained an elegant design for a timeless appeal.This is combined with subtle tapering and curves to create a sense of approachability and organic connection, while retaining a sense of refinement.
• We then designed a website that carefully summarized an anthology of all of Dr. Smith’s work, his multi-disciplinary approach, and the care he puts into treating his patients.
• Additionally, we took charge of producing branded photography, collaborating with renowned portrait photographer Peter Hurley to capture the essence of Dr. Smith’s expertise and dedication, creating a visual narrative that aligns seamlessly with his distinguished reputation in the field.