Jeebito was formed in response to the unique needs of immigrant women. Disconnected from their support systems and caring for their families while adapting to an unfamiliar environment, many immigrant women struggle to find meaningful and flexible work opportunities.
By joining the Jeebito community, these women have a chance to craft beautiful, high-quality artisan products. The money they earn empowers them to live with self-sufficiency and dignity. Women coming from situations of poverty, domestic violence, and isolation can find an interwoven community where they can plant roots and thrive.
A community of women weaving their talents into a better future.
As part of our give-back initiative, we devoted a portion of our time and resources to create a more contemporary brand for Jeebito. Through connected lines and organic curves in the monogram, we created an identity that emulated the interwoven nature of this community with a special nod to humanitarian qualities.
Brand Go-To-Market Strategy
- Visual Identity Design
- Brand Positioning
Marketing & Digital Strategy
- Growth Strategy