Reform Wellness creates first-of-their-kind products using the unique Delta-8 THC compound. To spread the news, Pulse established the brand’s organic social presence from the ground up. On Instagram, we promoted product education through GIFs, carousels, and inspiring videos. We engaged new customers through the #SEEKERS original social series and increased impressions by over 900%. On TikTok, we shared a variety of videos that blended education and entertainment to build brand awareness. Several videos went viral within a few hours of posting, amassing 80,000+ views, growing the followers by 1,300+.
Product education that entertains
Best of all, by increasing Reform Wellness’s growth, we’re able to support their pledge to donate 10% of all online sales to the Last Prisoner Project, a nonprofit dedicated to bringing restorative justice to the cannabis industry.
Brand Go-To-Market Strategy
Marketing & Digital Strategy
- Social Media Management
- Customer Interaction
- Caption Writing
- Creative Development