Pulse x DC Chamber of Commerce Small Business Accelerator Program

The DC Chamber of Commerce’s Small Business Accelerator Program (SBAP) is a dynamic 5-month initiative tailored to uplift under-resourced small business owners in Washington, DC. This comprehensive program offers a unique blend of monthly training workshops, personalized 1:1 mentoring sessions, and exclusive access to Chamber resources and ecosystem events. The inaugural cohort of 5 carefully selected entrepreneurs undergoes a transformative journey, experiencing significant impacts and growth across key business aspects such as strategies, sales, brand recognition, team expansion, and crucial partnerships. SBAP aims to condense years of learning into a few months, fast-tracking the development of emerging local businesses.

In our collaboration with the DC Chamber of Commerce, we played a pivotal role in elevating SBAP’s visibility and impact. We spearheaded the creation of a brand new identity seamlessly aligned with the existing brand identity of the DC Chamber of Commerce. The symbol we designed for SBAP features an upward arrow, symbolizing growth, and strategically placed dots representing the diverse businesses that constitute the community. This symbol encapsulates the essence of SBAP’s mission to elevate and unite local entrepreneurs.

Additionally, we took charge of developing all digital collaterals, ensuring a cohesive and engaging presentation of SBAP across various platforms. From attention-grabbing announcement posts to detailed invitations and program details, every digital collateral was meticulously crafted to resonate with the program’s objectives and communicate its value proposition effectively. Our digital collateral design aimed to create anticipation, convey professionalism, and drive engagement, establishing SBAP as a beacon for growth within the DC small business community.

We also assumed the role of keynote speakers, contributing a valuable workshop focused on marketing for the cohort. Leveraging our expertise, we guided participants through effective marketing strategies, adding a practical dimension to the participants’ business development journey.